 Recruiting by gender, journey mapping, Da Vinci, and other UX links this weekA weekly collection of UX links, brought to you by your friends at the UX Collective.If you like the links, don't forget to 👏👏👏👏👏👏👏👏👏👏👏👏👏👏
Why are you still recruiting user test participants by gender? →In 2003, Jesse James Garrett wrote: "Demographics aren't the only way you can look at your users. (…) Psychographics often correlate strongly with demographics: people in the same age group, location, and income level often have similar attitudes. But in many cases demographically identical people have very different ways of seeing and interacting with the world. That's why uncovering the psychographics of your users can give you insights you can't get from demographics." It's 2018 now. Fifteen years later, changes in society have only made that statement more truthful. Build a UX design team with what you got →As designers, we're often asked to do a wide variety of design-related things, irrespective of our specific job titles. Sometimes this can be pretty neat — it gives us opportunities to learn new things and stretch our abilities in new directions; a good excuse for unicorn training. And sometimes it can get pretty overwhelming. If you're in a position where you're looking for some extra resources or trying to create a UX program for your organization, here are a few ways to look at the people around you as a built-in team that can help. Everything easy is hard again →I had fifteen years of experience designing for web and was utterly confused and overwhelmed by the rapidly increasing complexity of it all. What the hell happened? By Frank Chimero. Customer journey mapping: the path to loyalty →Go beyond just writing down your customer journey and communication touchpoints, and actually create a visual map of them. Design for a vision →We've all been there — reacting to micro feedback, responding to a VP request, making small tweaks for small gains. How about designing a vision instead? By Daniel Ruston. The laziness that kills good products →Over the years, you start hearing some phrases that keep coming up over and over in product or design meetings… By Chris Gallello.
From the communityLeonardo Da Vinci was the best UX Designer in history →Was he ahead of his time? Was he one of a kind? Turns out he was the first UX Designer that ever lived. By Flavio Lamenza. Churn up for what: the real reasons people are leaving your app →You toiled for years. You created a kickass app. And now people are…leaving it in droves? By Caitria O'Neill. How to write a user testing report that people will actually read →Whilst it's important to run user testing, if you don't record the results the right way, they may as well not have happened. By Matt Isherwood. Building brand trust through UX Design →In order to get users buying products from your website or using your app, first you need to establish trust. By Alice Emma Walker. News & ideas
Tools & resources
A year ago…Overcoming Material Design →Why I've developed a negative relationship with the design language, and why you soon will too — that is if it hasn't happened to you yet. https://medium.com/media/05d5fd32eda31cbd1b83287606744532/href Like the links? Clap below 👏👏👏 |
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